Follow your own design process.
Embrace Your Unique Design Process
Sophistication in Simplicity: The Art of Intentional Design
Design, in its essence, is a reflection of both simplicity and sophistication. It thrives on a blend of clarity and elegance, appealing to the keen mind while remaining accessible and engaging. The harmony of these qualities can create an effortlessly natural outcome, avoiding the contrived feel that can accompany forced connections.
The Essence of Modern Design
Modern design shuns amateurish attempts and embraces a refined approach. The most sought-after designers are those who infuse a touch of beauty into their work, no matter their surroundings, and consistently seek new creative challenges. These designers are not just creators of images but storytellers and thinkers, weaving narratives that are more valuable than mere form.
The Role of a Designer
A designer is an interpreter, bridging the real and virtual worlds. They must anticipate and address needs that people might not even realize they have, revealing solutions through their creations. For me, design is intrinsically linked to the quality of life. It transcends fleeting trends and superficial fads. A true designer should aim to create more than just isolated objects.
Timeless Wisdom from Antonio Citterio
“Design is the quality of life. Good design has little to do with trends. Tired of listening to how it tries to be cast as a frivolous fashion phenomenon. In my opinion, the designer should strive to do more than separate things.”
The Future of Minimalism
Minimalism has reached its zenith. Where do we go from here? The answer is uncertain. The key for any designer is to create works that bring personal satisfaction and resonate with the client. Understanding the client’s desires and merging them with your own vision and capabilities is crucial. To achieve greatness, both the designer and the client must share enthusiasm. I consider myself fortunate to have collaborated with wonderful clients who have greatly contributed to my success.
Design Philosophy
Design is not merely about the appearance of an object; it’s about its functionality. Good design is innovative, aesthetically pleasing, and as minimal as possible. Focus on the content you wish to imbue in your creation, as this spirit will differentiate your work from others.
The Pursuit of Beauty
“I want to create beautiful things, even if they aren’t necessary for anyone, as a fight against ugly things. This is my intention.”
The Design Triad: Fast, Cheap, and Good
When it comes to delivering a project, you can only ever choose two out of three: fast, cheap, and good. If it’s fast and cheap, it will not be good. If it’s cheap and good, it won’t be fast. If it’s good and fast, it won’t be cheap. This principle reminds us that quality often requires sacrifices in either time or cost.
